ello goes live with NDC content, delivering a smarter way to book business travel

ello, is proud to announce it is now live with New Distribution Capability (NDC).

ello, the industry’s leading AI-powered corporate booking solution, is proud to announce it is now live with New Distribution Capability (NDC) content across both North America and Australia, unlocking a new era of smarter, more dynamic airline bookings for business travel.

With this launch, ello TMC partners and users can now access rich NDC content directly from participating airlines — including personalised fares, bundled offers, and enhanced ancillaries — all delivered through ello’s intuitive, conversational interface.

“NDC isn’t just a technology upgrade — it’s a chance to completely rethink how corporate travel is booked,” said Troy Winterbottom, founder of ello. “By combining the power of NDC with ello’s industry-leading proprietary AI capabilities, we’re enabling companies to book faster, smarter, and with a greater degree of personalisation more than ever before.”

What This Means for Businesses:

  • 🛫 Richer, More Flexible Fare Options – NDC unlocks customisable bundles and real-time offers not available through legacy channels.

  • 💬 AI-Driven Booking Experience – ello’s conversational-based interface makes NDC content easily accessible in a human, intuitive way.

  • 🔍 Greater Transparency – See baggage, seating, and fare attributes clearly — no surprises!

  • End-to-End Efficiency – From search to selection to confirmation, it all happens in one seamless workflow.

As NDC adoption continues to transform the travel industry, ello is setting a new standard with intelligent, user-first experiences tailored to the expectations of today’s digitally native business traveler.