ello named in the 2025 Tech Hotlist
We’re excited to share that ello has been recognised in The Business Travel Magazine’s Tech Hotlist 2025 — a showcase of the most innovative technologies shaping the future of business travel.

Gain unbiased perspectives and fresh insights into the evolving dynamics of our industry—straight from a team of technologists and corporate travel experts. But this isn’t just about travel. Behind 'ello is a group of some of the world’s brightest engineering minds, and through this blog, we aim to share our knowledge to help future startups learn, grow, and innovate.
We’re excited to share that ello has been recognised in The Business Travel Magazine’s Tech Hotlist 2025 — a showcase of the most innovative technologies shaping the future of business travel.
ello™ showcases next-gen corporate travel tech at BTTB Expo, leading with AI and NDC innovation.
ello, is proud to announce it is now live with New Distribution Capability (NDC).
In today’s fast-moving world of corporate travel, efficiency isn’t a luxury—it’s a necessity. That’s why we're excited to announce a powerful new integration: ello now connects seamlessly with Umbrella’s travel profile management platform.
This June, ALTOUR is set to present AI Book, powered by ello, at BTS Europe.