New Partnership! ello and CT Connections Join Forces

ello, the AI-powered corporate travel booking platform, today announced a strategic partnership with CT Connections, one of Australia’s leading travel management companies, with CT Connections becoming a major reseller of ’ello to corporate customers nationwide.

’ello replaces traditional form-based booking tools with natural language interactions, allowing travellers to simply tell the platform what they need whether by web, email, or collaboration tools, while maintaining full policy compliance, reporting and duty of care.

The partnership marks a significant step in accelerating the adoption of intuitive, conversational booking technology in the Australian corporate travel market. Through the agreement, CT Connections will offer ’ello as a core booking solution, enabling organisations to modernise their travel programs with a faster, more personalised and user-friendly experience.

“Partnering with CT Connections is a major milestone for ’ello,” said Ben Wheeler, Chief Technology Officer at ello. “CT Connections has a strong reputation for innovation and customer advocacy. By joining forces, we’re making next-generation, AI-driven travel booking more accessible to Australian businesses and Australian TMC's, of all sizes.”

As a technology-agnostic TMC, CT Connections selects best in class solutions to meet the evolving needs of its clients. By becoming a major reseller of ’ello, CT Connections is expanding the choice available to customers seeking a modern alternative to legacy online booking tools.

James Kelly, Chief Technology Officer said the partnership aligns with the company’s focus on delivering smarter, more flexible travel solutions. “’ello offers a genuinely intuitive booking experience that reflects how travellers want to engage with technology today. We're excited in bringing this capability to our prospective clients.”

The collaboration follows successful early deployments, with strong feedback from travellers on ’ello’s speed, ease of use and personalised experience. Combined with CT Connections’ service model and industry expertise, the partnership delivers a powerful blend of technology and trusted travel management.

Together, ’ello and CT Connections are setting a new standard for corporate travel booking in Australia, one that prioritises simplicity, intelligence and traveller experience.