New Partnership! ello and SportsLink Travel

ello, Australia's leading AI powered corporate travel booking platform, has announced a new partnership with SportsLink Travel, appointing the sports and group travel specialist as a reseller of ello across Australia. The partnership enables SportsLink Travel to offer ello’s booking technology to sporting organisations seeking a simpler, more intuitive way to manage travel,  particularly where schedules, groups and logistics are complex.

ello transforms traditional online booking by enabling travellers and Travel Bookers to arrange, modify, and manage trips through personalised natural language requests, while ensuring policies and controls can be enforced and dynamically managed directly by SportsLink in real time. 

“SportsLink understands that booking business travel through standard form based workflows is inefficient,” said Ben Wheeler, Chief Technology Officer at ello. "This partnership is about pairing flexible, AI-driven technology with real-world travel expertise to create a better experience for sporting organisations and travellers alike.”

With more than two decades of experience in sports and corporate travel, SportsLink continues to evolve its service model by integrating modern technology that removes friction without sacrificing control or services.

Christine Thomson - Travel Technology Manager said "the decision to partner with ello was driven by a shared focus on usability and traveller experience. ello offers a refreshingly simple way to view, confirm & manage the travel booking process. It’s fast, intuitive, and well suited to the types of programs we manage every day. Our customers are really enjoying the speed and user experience it offers. We also love the opportunity to support another Australian-owned business"

The partnership marks another step in ello’s expansion across Australia, working with specialist travel providers to deliver smarter, more human travel management solutions.